Client Overview
A leading SaaS company based in Singapore approached Tantra Insights to evaluate the feasibility of launching a managed micro-services product aimed at businesses. The client aimed to validate the concept, gauge market potential, and develop a unique selling proposition (USP) for each of the managed micro-services in their offering.
Research Objectives
- Test the feasibility of the managed micro-services concept.
- Estimate market size and revenue potential.
- Analyze competitor strategies to differentiate and develop a compelling USP.
- Provide financial projections, including Capex, Opex, and high-level returns analysis.
Methodology
- Primary Quantitative Research
- Conducted online interviews with key stakeholders, including CTOs, architects, and engineers from startups, e-commerce companies, and other industries that rely on micro-services.
- Collected insights on the demand for managed micro-services, perceived benefits, and key pain points within their current infrastructure.
- Desk Research
- Compiled data from existing reports and publications on micro-services, focusing on competitor offerings, market dynamics, and growth drivers.
- Estimated market size, value, and potential revenue for the managed micro-services segment.
- Analyzed the competitive landscape to identify gaps and opportunities for differentiation.
Outcome
The study provided the client with a clear understanding of the market viability for their managed micro-services product offering. It highlighted the potential market size, competitive strategies, and a well-defined unique selling proposition for each service. Additionally, financial projections helped the client plan for Capex and Opex, enabling them to make informed decisions regarding product development and market entry.